Giorgio Beverly Hills Fragrances

About Giorgio Beverly Hills


Giorgio Beverly Hills is an American brand that epitomizes the glamour and luxury of the Los Angeles lifestyle. Founded in 1961 by Fred Hayman and George Grant, the brand started as a boutique on Rodeo Drive in Beverly Hills, long before the street became the iconic shopping destination it is today. Giorgio Beverly Hills was known for its distinctive yellow and white striped awning and became a trendsetting place, attracting celebrities and the social elite with its exclusive fashion offerings and luxurious ambiance.

In 1981, Giorgio Beverly Hills ventured into the fragrance world with the launch of its signature scent, Giorgio, a bold, opulent, floral fragrance that became synonymous with the extravagance of the 1980s. The fragrance was a groundbreaking success, partly due to its innovative marketing strategies, which included the then-novel concept of scent strips in magazines. Giorgio Beverly Hills' fragrances have since become emblematic of the brand's luxurious, bold, and glamorous identity, with a range of scents designed to capture the essence of Beverly Hills' opulent lifestyle.

Giorgio Beverly Hills holds a special place in the history of American luxury and fragrance, credited with introducing the concept of the lifestyle brand into the fashion and fragrance industries. Despite changes in ownership and the evolution of the brand over the years, Giorgio Beverly Hills continues to be celebrated for its contributions to the fragrance industry, embodying the sun-drenched glamour and luxury of Beverly Hills.

Giorgio Beverly Hills Fragrances

So You by Giorgio Beverly Hills for Women

So You for Women

Released 2002
So You by Giorgio Beverly Hills, launched in 2002, is a fragrance that encapsulates a blend of classic and modern...

Giorgio Aire by Giorgio Beverly Hills for Women
Giorgio Aire by Giorgio Beverly Hills for Women is a fresh and vibrant fragrance that captures the essence of a...

Wings by Giorgio Beverly Hills for Women

Wings for Women

Released 1992
Wings by Giorgio Beverly Hills is a floral fragrance for women. It was first released in 1992. The top notes...

Red by Giorgio Beverly Hills for Men

Red for Men

Released 1991
Red by Giorgio Beverly Hills is a potent and deeply aromatic fragrance that captures the essence of classic masculinity. The...

Red by Giorgio Beverly Hills for Women

Red for Women

Released 1989
Red by Giorgio Beverly Hills is a floral fragrance for women. The top notes are cherry, osmanthus, ylang-ylang, orange blossom,...

Giorgio by Giorgio Beverly Hills for Men

Giorgio for Men

Released 1984
Giorgio by Giorgio Beverly Hills for Men, launched in 1984, offers a bold and sophisticated experience that encapsulates the glamour...

Giorgio by Giorgio Beverly Hills for Women

Giorgio for Women

Released 1981
"Giorgio" by Giorgio Beverly Hills, launched in 1981, is a fragrance that encapsulates the glamour and luxury of California's Beverly...